The finalists for WashingtonExec’s Chief Officer Awards were announced March 17, and we’ll be highlighting some of them until the event takes place live, in-person May 10.
Next is Chief Operating Officer finalist in the Public & Private Company category Rocky Thurston, COO of DMI. Here, he talks about learning from failures, taking professional risks, career advice and more.
What key achievements did you have in 2022/2023?
Simply put, we transformed DMI. We went from a capability-based organization to a customer-focused business. We hired new leadership. We acquired and integrated three companies, and we transformed nearly all business systems and processes to put DMI in the position to compete, win, scale and attract all-star talent at all levels.
What has made you successful in your current role?
My current role requires knowledge and experiences in finance, operations, HR, contracts, leadership and growth. I like to believe my career as an engineer, project/program manager, and general manager for large portfolios gave me a wealth of experiences to face all the challenges and opportunities that I see on a day-to-day basis in my current job.
What was a turning point or inflection point in your career?
I’ve had several. The first was my transition out of the Air Force into the civilian workforce. The second was being part of the leadership team of a company that was acquired by Lockheed Martin. Third was being part of the leadership team at Perspecta, which later sold to Veritas Capital. Each transition forged new skills in leadership, turn-arounds, M&A, and teamwork.
What are your primary focus areas going forward, and why are those so important to the future of the nation?
DMI is a company that brings the best from private and public sectors, particularly in three major national critical infrastructure sectors ⏤ National Security and Transportation, Health and Human Services, and Financial Services. My primary focus is to drive campaigns to win and deliver leading digital services for mission and business outcomes.
How do you help shape the next generation of government leaders/industry leaders?
I am extremely humbled by the fact that several of my former colleagues and teammates are serving in very senior leadership roles across industry. I believe we collectively must continue to educate and provide experiences to the next generation in the right way. We must empower and give autonomy to that next level. It’s the fastest way to personal growth and it’s the best way to deliver outcomes for your company and your customers.
What’s one key thing you learned from a failure you had?
In 2009 I was deployed on an assignment to fix a troubled program that was losing money each month. Every day I attacked that problem, but ultimately I was not successful. I thought I could do it all on my own. In reality, I learned that I needed to call in re-enforcements and support. It was a tremendous lesson that I carry forward today and I strive to recognize when I cannot do it all.
Which rules do you think you should break more as a government/industry leader?
Many leaders in my position believe they know it all. While, ultimately I must make the final decision, I think it’s more responsible to look to smarter people for answers.
What’s the biggest professional risk you’ve ever taken?
Courage is one of the greatest traits of a leader in this business. One must be able to tell their boss when they are wrong; stand up to unethical behavior, to go through difficult times and withstand hardship. I have several examples of those situations. However, without a doubt, the biggest risk I ever took was separating from the Air Force. It was an extremely risky proposition, but instead of regretting that decision, I am reminded each day of the values I learned from serving our country.
Looking back at your career, what are you most proud of?
In addition to serving in the Air Force, I am extremely proud of the businesses I helped turn-around and grow to become profitable and competitive forces. I am also proud of my colleagues and teammates who have gone on to do great things.
What’s your best career advice for those who want to follow in your footsteps?
Build or join a team with people you trust. Forge a bond with that team that allows you all to take on unthinkable challenges like doubling or tripling the size of your business, beating the most formidable companies, or becoming the stand-out leader in your field.