
In the midst of the pandemic, newly formed IntelliBridge saw an opportunity to create a new government services business focused on providing digital transformation solutions to the nationâs most critical missions. With backing from private equity firm Enlightenment Capital, the company made and integrated four acquisitions and established itself in the national security, intelligence and federal law enforcement markets.
âOur goal has been to create a mid-tier business, anywhere from $300 million to $500 million in revenue, that can compete and prevail against the large and superlarge companies in this sector, the $1 billion- to $10-billion organizations,â said Executive Vice President and Chief Growth Officer Matthew Candy.
How does one make that happen? It starts with a vision.
âWe saw a gap in the market, an opportunity to create a company that has the higher-end capabilities and skills, financial stability, and large-company processes †but still maintains a small-business mentality, emphasizing customer service and agility, doing right by our employees and cultivating a strong culture,â Candy said.
The right backing is critical to bring that vision to life.
âEnlightenment Capital is an excellent private equity firm focused on the areas of government services, technology, aerospace and defense,â he said. âThey are experts in our industry and bring with them a deep network of executives, advisors and companies that add value to our business, which makes them the perfect strategic partner for our management team.â
From there, the acquisition strategy has sped time to market, with IntelliBridge pursuing a highly targeted approach.
âDiscipline is the keyword in our M&A process,â Candy said. âYou have to ensure that you find the right company that allows the larger entity to win full and open competitions for organic business.â
Through its four acquisitions, the company has taken on a range of capabilities that enabled it to expand its presence in areas like homeland security and federal law enforcement, with in-demand capabilities including agile software development, data science and analytics, and artificial intelligence and machine learning.
But finding the right companies to buy is only part of the work: The heavy lifting comes in melding those individual pieces into a unified whole greater than the sum of its parts.
In this case, the various acquired companies were all small businesses, transitioning to full and open competition from protected class set-aside categories.
âSuccessfully transitioning to unrestricted competition is a huge culture change for any business,â Candy said. âThe way you compete on full and open large-business contracts is very different from small business set-asides. It doesnât happen overnight. It takes time and careful planning. Every meeting is an integration meeting.â
While the IntelliBridge executive team has focused on that cultural integration, it also has been tending to the nuts and bolts of integration. That means things like getting everybody on the same IT system, âwith the same email and the same calendar, so we all can communicate and see each otherâs calendars,â he said.
âIt sounds basic and easy, but itâs critical,â Candy added.
Other back-office systems, likewise, have had to be brought into alignment.
âYou have to be able to manage programs, financials and timesheets; that means having one system where we can all see it and make sure it works,â Candy said. Streamlining those program management tools helps ensure compliance, âand it frees our operations folks to go out and serve customers better, which helps us grow the business.â
With all those pieces coming together, Candy said heâs now looking to expand the firmâs footprint, by pursuing large single-award contracts, where IntelliBridge has âthe right capabilities and past performance, where we can positively affect the mission for that customer.â
Candy envisions that effort as a shared responsibility, one that extends beyond just the business development professionals.
âWe see business development as a full-team effort, and we have internal processes and incentives to support that,â he said. âWe provide an incentive plan that encourages and rewards team efforts around growth. For each opportunity won, weâre not just giving a salesperson a commission; we are providing a bonus pool for the team that captures that business.â
That can mean distributing a bonus in the mid-six figures among 15 or 20 employees.
âThat includes not just the business development and capture team, but the people writing proposals, the technical people who develop the custom code for challenges,â he said. In one recent case, âwe paid a pricing specialist and even a research assistant who went above the strict call of duty. And then we have win parties, bringing people together to celebrate and to thank everyone for their hard work.â
The aggressive incentive strategy around new business helps the firm to build momentum, while at the same time elevating peopleâs enthusiasm for the work.
âWe want our employees to feel that the management team values their contributions,â Candy said. âAt the end of the day, our goal is to create a shared experience around building an organization that everybody can be proud of.â
Candy served as a Navy pilot before moving into the GovCon space some two decades ago. That early military experience gave him a special appreciation for the role military contractors play.
âAs a Navy officer, there were a lot of times we found ourselves on the pointy end of the spear, wishing we had more support from home base,â he said. âAt IntelliBridge, every one of our 1,000 employees are proud to support their national security missions every day.â