Marta Czarnecki
Senior Director, Strategic Marketing and Communications, NTT DATA
Connecting has been a top priority — and an important achievement — for Marta Czarnecki.
“From a marketing standpoint, we tried to meet our clients where they were, online, and we launched many programs to connect digitally with our clients,” she said. “The pandemic was very isolating. We all missed connecting with our clients, our families and friends. But we got creative as a marketing team and as individuals.”
Czarnecki said NTT DATA made it a priority to reach clients, check in on loved ones and make the best of all things virtual. She found that taking time to connect really helped mentally, and it helped with marketing efforts.
She is also proud of working with the company’s employee resource groups to promote diversity and inclusion. She worked closely with the Veterans and Employees Together ERG to raise awareness about the mental health challenges veterans face.
“I consider it a win, if our social media posts, blogs and videos helped even one person struggling with mental health challenges,” Czarnecki said.
Ricky Bunch, NTT DATA chief strategy officer for public sector, said Czarnecki has essentially built NTT DATA’s public sector marketing function.
“She has taken it from a startup to a highly performing organization with multi-channel campaigns that resonate with our clients and have helped to build a $1 billion organization,” he added.
Why Watch
NTT DATA has made several strategic acquisitions over the pandemic to broaden its capabilities and services to clients in the areas of cloud, application development, legacy modernization and supply chain consulting.
“I get really mad when my sellers tease me with, ‘NTT DATA is the biggest company no one has ever heard of. . . ‘ As the largest data center operator in the world, top 10 global information technology and communications company, a leader in 5G, it seems hard to believe but we hear it,” Czarnecki said. “Let me assure you, that my team is changing that — we are laser focused on brand building.”
Read the entire Top 20 MarCom Leaders to Watch in 2022 here.
