WashingtonExec
  • News & Headlines
  • Executive Councils
  • Videos
  • Podcast
  • Events
    • 🏆 Pinnacle Awards
    • 🏆 Chief Officer Awards
  • About
  • Contact Us
Latest Video:
https://www.youtube.com/watch?v=3_0OGr8ie5g&list=UULFQpADaPZpDb8HwwScpJ2OPQ
Podcast Episodes
LinkedIn Facebook Twitter Instagram YouTube
LinkedIn Facebook Twitter Instagram YouTube
WashingtonExec
Subscribe To The Daily
  • News & Headlines
  • Executive Councils
  • Videos
  • Podcast
  • Events
    • 🏆 Pinnacle Awards
    • 🏆 Chief Officer Awards
  • About
  • Contact Us
LinkedIn YouTube Twitter
WashingtonExec
You are at:Home»Execs to Know»Top MarCom Leaders to Watch in 2022: Akima’s Joseph Pendry
Execs to Know

Top MarCom Leaders to Watch in 2022: Akima’s Joseph Pendry

By Staff WriterMarch 16, 2022
Share
LinkedIn Facebook Twitter Email
Joseph Pendry, Akima

Joseph Pendry

Vice President, Marketing and Communications, Akima

Joe Pendry joined Akima in 2018 and quickly made impactful and lasting changes to the company’s marketing function as well as its brand presence.

In the past two years, he has executed a transformative rebrand, which highlighted Akima’s unique mission and value proposition, along with a digital marketing effort recognized by LinkedIn as “best in class” for public sector awareness.

“We have shown the importance of a strategic digital focus in achieving oversized market impacts,” Pendry said. “A smart digital campaign is an equalizer for a brand that doesn’t choose to roll out a huge physical presence at trade shows or other events.”

Pendry attributes his success to strong relationships with Akima executive and operations leaders, along with a priority on supporting the company’s growth strategy. His tactics are driven by strategic objectives and backed by market analysis and detailed planning.

“We constantly search for creative marketing opportunities to support our growth strategy,” Pendry said. “I’m never surprised by the value of hard work in uncovering gems that are overlooked by others.”

Why Watch

Pendry and his team won a national Addy award in 2021, alongside consumer brands like Coke and Adidas, for video content that explained Akima’s relationship with its over 14,000 Inupiat shareholders. Delivering engaging content continues to be central to his strategy.

“Telling a compelling story to the right audience at the right time is at the heart of everything we do,” Pendry said.

Read the entire Top 20 MarCom Leaders to Watch in 2022 here.

Previous ArticleTara LeBlanc on How Sev1Tech Supports Federal Agencies through Entire Cloud Adoption Journey
Next Article Jennifer Richmond Joins Wood as Executive President of Strategy, Development

Related Posts

2023 Chief Officer Awards Winner: Defense Logistics Agency’s Dr. Lindsey Saul

2023 Chief Officer Awards Winner: ManTech’s Joseph Cubba

2023 Chief Officer Awards Winner: Constellis’ Melissa Taylormoore

Comments are closed.

Chief Officer Awards Winners Revealed - Click to view the winners
Trending

2023 Chief Officer Awards Winner: Defense Logistics Agency’s Dr. Lindsey Saul

May 25, 2023

2023 Chief Officer Awards Winner: Guidehouse’s Chas Shaffer

May 25, 2023

2023 Chief Officer Awards Winner: ManTech’s Joseph Cubba

May 25, 2023

2023 Chief Officer Awards Winner: Constellis’ Melissa Taylormoore

May 25, 2023

Rick Driggers, Amanda Satterwhite Named Accenture Federal Services Cybersecurity Co-Leads

May 24, 2023
Quick Links
  • Executive Councils & Committees
  • Chief Officer Awards
  • Pinnacle Awards
  • K-12 STEM Symposium
  • Advertise With Us
  • About WashingtonExec
  • Contact

Subscribe to The Daily

Get federal business news & insights delivered to your inbox.

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
Copyright 2023 © WashingtonExec, Inc. | All Rights Reserved. Powered by J Media Group

Type above and press Enter to search. Press Esc to cancel.