Top 25 MarCom Leaders to Watch in 2020: Amentum’s Christine Fuentes

Christine Fuentes, Amentum

When Christine Fuentes helped Amentum launch as a newly independent company in February, neither she nor anyone else could have imagined how different the world would be in a matter of months.

“We knew we’d strategically introduce the new company within the government market, but we never thought we’d do so against the headwinds of a global pandemic,” she said.

Overnight, commuters no longer were hearing about Amentum on the morning drive. But as her team watched one door close, it recognized another one opening. As people transitioned to remote work, they spent more time in front of their computers and craved good content. The Amentum team embraced digital channels to fill the gap and positioned the company for success as it pivoted to virtual trade shows, webinars and other important opportunities for its people to engage remotely.

“There is a behavioral shift underway, and it may fundamentally change the landscape for marketing and communications forever,” Fuentes said. “Those who adapt quickly always have the advantage. As communications professionals, we play a critical role helping our companies navigate the digital shift that was triggered by COVID-19.”

Why Watch

Moving forward, Fuentes is focused on helping the Amentum brand continue to grow. In the months leading up to the company’s first anniversary, she will continue to look for new ways to familiarize the federal market with the new company 116 years in the making, ultimately forging partnerships that make the nation safer for 2021 and beyond.

Read the rest of the Top 25 MarCom Leaders to Watch in 2020 list here.

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