In the highly competitive and evolving world of government contracting, companies need to stay ahead of the game and on top of the trends to grow, succeed and achieve mission objectives internally and for customers. The teams leading these efforts set the company’s marketing and communications strategies with industry knowledge, strategic marketing techniques and expertise.
For WashingtonExec’s Top 25 MarCom Leaders to Watch in 2020 list, we identified the best of the best in advancing company brand, establishing value proposition and competitive positions, and properly communicating strategy and market dominance to customers, stakeholders and employees. These experts bring the industry experience and understanding needed to lead branding strategies through mergers and acquisitions, run creative and operational support teams, and ultimately, manage the connections and communications needed to drive growth and success.
In no particular order, meet the leaders below, with full profiles to be published next week:
- Eileen Cassidy Rivera, Director, Government Services and Industry Positioning, Cerner Corp.
- Christine Fuentes, Vice President, Corporate Communications, Amentum
- Blake Travis, Senior Director, Marketing and Communications, Maximus Federal
- Colleen Campbell, Vice President, Marketing and Communications, Alion Science & Technology
- Bob Koch, Vice President, Global Enterprise Communications, Raytheon Technologies
- Kristen Sanchez, Vice President, Corporate Communications, SAP NS2
- Yolanda Murphy, Sector Vice President, Communications, Northrop Grumman Defense Systems
- Holly Bone, Senior Director, Marketing, Novetta
- Matt McQueen, Chief Communications Officer, Peraton
- Marta Czarnecki, Public Sector Strategic Marketing and Communications, NTT DATA Services
- Jacqueline Lampert, Marketing and Communications Manager, E3/Sentinel
- Milo Speranzo, Director, North America Public Sector Marketing, Dell Technologies
- Alan Hill, Senior Vice President, Corporate Communications and Government Relations, Serco
- Josie Smoot, Vice President, Marketing and Communications, Iron Bow Technologies
- Melissa Lee Dueñas, Senior Vice President, Director, Communications and Marketing, Leidos
- Mike Teegardin, Executive Vice President, Corporate Communications and Public Affairs, ASRC Federal
- Roela Santos, Chief Communications and Marketing Officer, SAIC
- Matt Hickey, Vice President, Public Sector and FirstNet Marketing, AT&T
- Jennifer Goodman Horowitz, Vice President, Marketing and Communications, U.S. Federal Market, CGI
- Robert Pearson, Chief Marketing Officer, Steampunk
- Michael Dolton, Director, Corporate Communications, AMERICAN SYSTEMS
- Oliver Nutt, Vice President, Marketing and External Communications, GDIT
- Lorraine Corcoran, Vice President, Corporate and Marketing Communications, Perspecta
- Shelly Scarpelli, Director, Federal Marketing, Fortinet
- Pamela Merritt, Managing Director and Marketing and Communications Lead, Accenture Federal Services
