Neustar Sells Registry Business to GoDaddy

Charles Gottdiener, Neustar

Global information services and technology company Neustar has entered into a definitive agreement to sell its Registry business to GoDaddy Inc.

The sale to GoDaddy will provide the registry business with new avenues for growth and scale. It addition, the transaction should enable Neustar to better execute on its mission of enabling trusted connections between companies and people at the moments that matter most through, products and services powered by its proprietary OneID platform.

“I am confident today’s announcement is in the best interest of our Registry team, the rest of our employees, our customers, and our investors,” said Neustar President and CEO Charlie Gottdiener. “This transaction enables Neustar to focus on our Marketing, Risk, Communications, and Security businesses while enabling our Registry business to continue as a leader in the space with a strategic partner who can help accelerate growth.”

Leveraging the identity intelligence of OneID, Neustar offers industry-leading solutions in marketing, risk, communications, and security. OneID drives solutions designed to help customers address business challenges, from optimizing marketing spend effectiveness to mitigating fraud and risk, establishing trusted communications, and protecting against cyberthreats.

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