IDEMIA Taps Brian Wallace to Serve as SVP, CMO North America

Brian Wallace, IDEMIA

Brian Wallace, IDEMIA

Augmented identity provider IDEMIA has hired Brian Wallace as senior vice president and chief marketing officer for North America.

Wallace has more than 20 years of experience that includes helping build some of the world’s largest and most well-known business-to-business and business-to-consumer brands. He has held senior management positions at Google, Samsung, Magic Leap and BlackBerry.

Wallace also worked in senior advisory roles with Andy Rubin’s Playground Ventures and i.am+. Most recently, he was CEO at Noveto Systems.

“I am excited to welcome Brian to the team and am confident in his ability to bring a collaborative and innovative marketing approach to support IDEMIA’s growth plan,” said Ed Casey, CEO of IDEMIA’s business in North America. “Brian is widely known for successfully building some of the world’s leading technology companies, and his experience will play a vital role in accelerating the growth of our industry leading government, B2B and consumer solutions.”

Wallace’s career recognitions include being named CMO of the Year by SF Business Magazine, listed by Business Insider as one of the 17 People Who Redefined Advertising, named one of iMedia’s 25 Internet Marketing Leaders & Innovators, and being added to Ad Age’s Marketer A-List. He also won Interbrand’s Breakthrough Brand of the Year award for Magic Leap.

“I have been fortunate in my career to join companies just prior to when they disrupt various markets,” Wallace said. “IDEMIA’s industry leading position, combined with their unique technology offerings, makes this a perfect time to join the company. I couldn’t be more excited to be working with such a world-class team.”

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