The company formerly known as Trowbridge & Trowbridge LLC is tweaking its name, opting for the simplified name Trowbridge, the firm announced.
“We are extremely excited about the future of Trowbridge and motivated by the opportunity our team has to deliver incredible value and amazing results for customers throughout government in support of our nation,” said Karen Trowbridge, company president and CEO. “Our agility, responsiveness and commitment to our customers’ missions define our culture and make us uniquely different. That passion has been a part of our heritage since our beginning, and that passion remains and still drives us forward today. It’s time for our story to evolve as we prepare for future growth, and we look forward to using this opportunity to further engage talent, partners and customers.”
In addition, the company, which provides cloud, cyber and IT modernization solutions, is rolling out a new logo, an updated website and has also adopted a new tagline “Experience the Difference.”
“After years of growth and expansion, this process was extremely beneficial in helping us clearly define the most important and unique aspects of who we are as an organization and our competitive offering to the government market,” said Cass Panciocco, Trowbridge chief operating officer. “This rebranding will emphasize the innovative solutions we deliver and help our customers, partners and team members better understand who we are, the advantages we deliver and what we can accomplish together.”
The company worked with Focused Image, an award-winning communications agency based in Falls Church, Virginia, to create the new branding.
Trowbridge added: “A brand is not created merely through a tagline or website, but rather in every aspect of what a company says, does and delivers. Our goal continues to be exceptional contract performance and intelligent sustainable growth. I have no doubt that our employees’ dedication to the ideals of our new tagline will positively raise our profile in the marketplace and enhance the solutions that enable our customers to experience the Trowbridge difference.”
Related: Trowbridge & Trowbridge Ranked 1 of 5,000 Fastest-Growing Private U.S. Companies