Herndon, Va.-based Spectrum Systems will launch a rebranding effort to include a new name and logo on April 19.
“In recent years, we’ve completed two mergers, expanding the depth and breadth of our capabilities to include true end-to-end solutions and services, and adding to our talented team of employees,” Spectrum CEO Barry Culman said. “Now the time has come to reflect that growth by simplifying our brand and clarifying our message.”
“We are excited about our rebranding efforts and the launch of this chapter in our corporate history,” Spectrum Senior Vice President of Sales and Marketing Tony West said. “While our name and logo will be changing, one thing that will remain constant is our longstanding commitment to providing our customers the best end-to-end information technology solutions and services packaged with exceptional customer service and support.”
Spectrum’s rebranding effort will include a new brand, name, logo and color scheme. The name reflects what the company stands for — integrity — and what it offers — IT integration and services. The company will focus its messaging around three solution areas: network engineering services, application lifecycle services and acquisition services.
