Digital Management, Inc. (DMI) last month acquired Arlington, Va.-based-digital and creative agency — The Pappas Group, LLC — a company that harnesses mobility to build brands for its “connected-era” clients.
The transaction, which closed on April 27, marries DMI’s mobile solution with Pappas Group’s creative capabilities and customer focus enabling the companies to provide clients with “revolutionary brands” in mobile-driven markets.
Pappas Group CEO Anthony Pappas said harnessing mobility is critical to remaining on the forefront of creating brands that customers consider valuable.
“We can’t imagine a more exciting company to join DMI,” Pappas said, citing DMI’s expertise in the mobility realm. “Being a part of DMI enables us to deliver an entire mobile experience, and better engagement strategies, for enterprises looking to generate deeper connections with their customers and employees.”
But this isn’t the Bethesda, Md.-based IT solutions and business strategy consulting services company’s first move at expanding its mobile offerings. DMI in early April acquired KnowledgePath, a mobile and commerce solutions provider based in Massachusetts.
DMI CEO and President Jay Sunny Bajaj said in a recent press release that mobile technologies are revolutionizing business, but warned that technology alone will not be enough:
“To win in todays fragmented, hyper-connected environment, companies need brands that are deeply relevant and present everywhere,” Bajaj said. “The Pappas Group has a great reputation for building revolutionary brands and creating the connections enterprises need with their customers. With Pappas, we uniquely combine creativity with technology to give our clients the winning edge.”
Bajaj is also set to be featured in the June 16, 2014 issue of Forbes magazine. Check out the digital version of the “How DMI Founder Sunny Bajaj Bootstrapped A $350 Million Business Off Your Mobile Phone” feature here.
