The purchase of Sohnar — a studio management systems provider — aims to broaden Deltek’s portfolio of professional services automation solutions.
Traffic LIVE is Sohnar’s cloud-based studio, project and workflow management planning system founded in 2003 in London, England that aims to assist creative agencies in managing their projects.
Sohnar Founder Tracey Shirtcliff said the company is thrilled to join Deltek.
“For many years, both of our companies have focused on powering the world’s best marketing agencies and thousands of users across the world use our capabilities every day to run their agencies better,” Shirtcliff said. “With Traffic LIVE part of Deltek, we can build on our shared track record of success to deliver even more powerful solutions to companies that manage projects, jobs, time and tasks – whether they are a client-facing agency or an internal studio.
Deltek CEO Mike Corkery said he welcomes Traffic LIVE as more than just a tool to be used among marketing agencies.
“[Traffic’s] innovative capabilities are also a great fit for Deltek’s other project-based customers.. These capabilities integrate directly to our Maconomy ERP system to streamline agencies so they can profit more than ever before.”
Deltek also offering also includes a Maconomy ERP system.