3Pillar Global, a developer of innovative, revenue-generating software products, this week announced the appointment of Beth Jacobs as the company’s vice president of Strategic Partnerships and Channels.
Jacobs will lead the development and growth of the company’s alternate routes to market, according to the company, which operates its corporate headquarters in Fairfax.
“Beth’s role will be a critical one as we continue to expand and establish strategic partnerships,” said Tony Orlando, 3Pillar’s executive vice president of Market and Client Services. “Her deep experience in digital products and driving new revenue streams in the digital economy is integral to building the partnerships and channels that will strengthen 3Pillar’s position in the market. We are thrilled to add someone with such an impressive background to the 3Pillar team.”
In her new role, Jacobs will develop, manage and expand relationships with go-to-market partners. She will be responsible for achieving sales, profitability and partner execution objectives.
“It’s an exciting time to be in the Product Development Services space, with businesses increasingly relying on software products to drive their business objectives and revenues,” said Jacobs in a released statement. “3Pillar’s approach to helping clients leverage data, content, and emerging technologies positions us perfectly to create a robust partnership program.”
Jacobs previously held senior leadership roles in digital and mobile product management, operations and business development at companies including The Washington Post, AOL, Nokia, The Weather Channel, Cox Interactive and AT&T. She most recently served as the general manager of Mobile at The Washington Post, heading up the company’s mobile business, strategy and product management across all mobile platforms, as well as overseeing strategic partnerships in the wireless space.