Digital Management, Inc. (DMI) today announced Golden Gekko, a DMI company, was recognized as the “2013 Best Developer of an Enterprise App” for its development of the Warburtons‘ Red Insights app at the eighth annual Mobile Entertainment (ME) awards. The app was also recognized as the “Most Effective B2B Mobile Application” at the 2013 Effective Mobile Marketing Awards. Both ceremonies took place in London and recognized the mobile industry’s finest achievements and innovations.
“It is an incredible honor to be recognized by two the highly esteemed organizations,” said Magnus Jern, President of the Mobile App Division, DMI. “Our extremely talented and highly skilled team of developers worked very closely with Warburtons to develop Red Insights. The app provides its sales team with the tools to tap into new revenue streams and improve customer service. We look forward to continued growth in the mobile app development business and are extremely grateful that our hard work is being recognized.”
The Red Insights App was developed for use by Warburton’s retail field team to assist in the management of inventory across more than 20,000 retail outlets in the UK. The app integrates easily with Warburtons’ backend enterprise systems and is estimated to have saved 5,000 man-days a year on time previously spent manually inputting data.
The Warburtons brand is the most popular bread in the United Kingdom, a position it has held since 2008. Overall, Warburtons products are the second-best selling food and drink brand in the UK after Coca Cola.
The full list of winners for the Mobile Entertainment Awards and the 2013 Effective Mobile Marketing Awards can be seen here.