New Editions Consulting announced it has picked Eileen Cassidy Rivera as Director of Communications and Marketing. In her new role, Rivera is charged with venturing into the federal sector with a new business practice for New Editions, focusing on integrated marketing services, brand development and strategic communications opportunities in the Federal government.
“I am very excited to join New Editions and the great team led by Shelia Newman who has created a phenomenal organization with a talented and dedicated staff, a strong and healthy culture and a growing list of extremely happy customers. The opportunity to launch a marketing and communications practice has always been a dream. I am looking forward to helping New Editions’ expand their business by building new opportunities with Federal agencies and other customers who need new and innovative ways to reach target audiences through integrated marketing and communications programs, outreach campaigns, digital engagement and content strategy,” stated Rivera.
Rivera comes to New Editions with over 20 years of communications and public relations experience in both the private and public sectors. Most recently, she served as vice-president of Marketing and Communications at Cognosante where she re-branded the company’s solutions and services including redesigning the website and company newsletter. Prior to that she worked as vice-president of Communications and Investor Relations at Vangent, Inc., as well as senior executive at the former EDS, now known as HP Enterprise Services.
Early in her career she served as senior public relations executive at Hill & Knowlton and was a senior-level presidential appointee during the Clinton administration directing international trade and public affairs programs. As a result of her industry impact and expertise, Rivera was a 2010 finalist for Corporate PR Executive of the Year by PR News.