Last week WashingtonExec held its 6th Marketing and Communications Executive Dinner in Tysons Corner. Over 25 Marketing and Communications Executives from the federal contracting industry were in attendance.
The dinner was sponsored by Bob Ragsdale, Vice President of Marketing at MicroPact. The company is a federal open architecture, on-premises and cloud based products company, specifically with a unified BPM platform and Entellitrak.
The evening’s topic was “demystifying going digital” and featured guest speaker Christina Frederick of Sapient. The roundtable discussion was selected to reflect on the changing aspects of how marketers can reach target audiences, and how companies, specifically in government contracting, are able to engage with their customers in an online forum.
“Building and measuring a company’s digital footprint is on the minds of all corporate communicators and marketing executives today. Christina Frederick of Sapient, a noted social media and branding guru, gave the WashExec MARCOM group a new perspective on how digital technologies can help us reach our target audiences to deliver the right content, using the right channel, to create the right level of engagement,” Eileen Rivera, Vice President of Marketing and Communications at Cognosante.
Online exposure for companies was also discussed, such as how to use social media to identify industry trends, contribute in a relevant and effective way to the conversation, as well as how to address negative or pushback regarding your company’s brand or reputation.