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You are at:Home»Events»Dr. Marta Wilson Releases Fourth Book: Everybody’s Business
Events

Dr. Marta Wilson Releases Fourth Book: Everybody’s Business

By Brynn KoeppenOctober 31, 2012
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Dr. Marta Wilson, author of Everybody's Business

On October 17th, Dr. Marta Wilson, organizational leadership professional and CEO of Transformation Systems, Inc. (TSI) released her fourth book, Everybody’s Business at The Tower Club Tysons Corner.

Everybody’s Business, answers the question, “How can leaders engage the total enterprise to boost quality, speed, savings and innovation?” and helps business leaders increase workplace productivity, efficiency, effectiveness, and responsiveness for long-term growth.

Available in bookstores and electronic format on October 9th, industrial and organizational psychologist Dr. Marta Wilson, with her team of TSI experts, aim to show how leaders in small businesses, large corporations, government agencies, and military organizations can find their best options by asking the recurring question, “what is the smallest step with the biggest return?”

The book features an interactive “Ask Yourself” section at the end of each chapter to jump-start readers’ application of the seven dialogue tools Dr. Wilson provides. Case studies range from local defense industry leaders of large corporations, such as CGI, SAIC, GE and Nestle, to world business leaders, such as AOL founder Steve Case and Wikipedia founder Jimmy Whales. Advice from Debbi Fields, founder of the Mrs. Fields franchise, is even included.

TSI’s first year proceeds from Everybody’s Business book sales will be donated to pre-selected charities that fight hunger, support veterans, advance STEM education, and promote literacy.

Read an excerpt from book below (page 132):

“Do you have a farmer’s mentality or short-term investor’s mentality? Short-term investors typically want to maximize their money as soon as possible, sell promptly, and get out. Farmers are focused on the long term-this year and next year’s crop and they want to pass a healthy productive farm on the next generation.”

-Gary Coleman, TSI

 

 

 

 

 

 

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