Eloqua has announced Chatter inside Eloqua, a program that allows users to leverage Salesforce Chatter for collaboration within the leading marketing automation solution. Eloqua will embed Salesforce Chatter inside its marketing automation solutions to create a social layer across sales and marketing, increasing productivity and effectiveness.
Joe Payne, CEO, Eloqua said, “CMOs are recognizing social as an essential strategy to succeed in the Facebook era. Embedding Salesforce Chatter inside our leading marketing automation solution will allow people to collaborate like never before on marketing processes and close the gap between sales and marketing.”
Kendall Collins, SVP and GM, Salesforce Chatter said, “Businesses are looking to transform every part of their organization to thrive in the social era. With Salesforce Chatter, partners like Eloqua can use our social technologies to break down the silos between departments and deliver a social experience within any business application.”
Salesforce Chatter is an enterprise social network with an open platform, allowing companies to bring a social layer to business.