Mobile Posse, Inc. announced recently that it now reaches more than eight million mobile consumers with active home screen messaging. Mobile Posse is the leading provider of mobile home screen advertising and content solutions in the United States. The company also stated that 25 percent of its active home screen messaging consumers use the service via smartphones. With the company delivering more than 750 million impressions a month to its highly engaged opted-in subscriber base, Mobile Posse continues to achieve click-through rates in the double digits.
“Our services continue to experience extraordinary growth,” said Jon Jackson, CEO of Mobile Posse. “We’re excited to continue providing valuable offers and relevant information to the now eight million mobile consumers who look forward to receiving content from Mobile Posse every day.”
According to Mobile Posse, U.S. Cellular is the latest carrier to leverage its platform to engage its more than six million subscribers. It has joined a list of carriers such as Cricket, MetroPCS and Verizon that currently use Mobile Posse’s service. Mobile Posse is the first company to commercially launch graphically-rich and interactive home screen programming in North America.
Mobile Posse’s platform allows wireless carriers and advertisers to engage clients with graphical and interactive messages via the home screen of mobile phones. Clients are allowed to select the free service in order to receive helpful information, such as local gas prices to weather forecasts. Carriers leverage the platform to deliver full–screen, full–color CRM messages supporting customer service and product initiatives.