Merkle, a fast growing customer relationship marketing (CRM) agency, and Chief Marketing Officer (CMO) Council, a world network with over 6,000 senior corporate marketing leaders and brand decision-makers, announced the winners of the first annual Marketing Innovation Awards on Tuesday.
The winners were revealed on June 7 during a ceremony at Merkle’s 8th Annual CRM Executive Summit at the Park Hyatt in San Diego, Calf. The awards celebrated the accomplishments of different leaders in the customer marketing field.
The following finalists received top honors in marketing innovation:
Customer Retention and Loyalty: Humana – REAL Powered by Humana
Digital Engagement and eCRM: Samsung – Galaxy S Product Launch
Innovation in Multi-Channel Mix Optimization and Measurement: ON24 with Wiley Publication – Virtual Events for Dummies release
Social Media Innovation: Universal Orlando Resort – Leveraging the Power of New Attractions
Digital Integration: Samsung – Website KPI Improvement Initiative
Global Integration and Strategy: Dell – 90-Day Program
The Marketing Innovative Awards incorporated the theme of “Optimizing your Customer Portfolio,” similar to the 2011 CRM Summit. The event contained keynote speakers, breakout sessions and one-on-one guru meetings in order to maximize customer relationships.
“The CMO Council and Merkle congratulate all the winners for their forward-thinking innovations in customer engagement marketing,” said Merkle Executive Vice President and Chief Marketing Officer, Craig Dempster. “As our industry moves aggressively toward true customer-centric marketing, it is thought leaders such as these who will set the bar for success.”