Digital Management, Inc. Rebrands–Now Called DMI

Digital Management, Inc. has announced a new brand today, along with a name change. The company will now be called “DMI,” (already referred to by many current employees and clients) and has launched a new website at

The company has also unveiled a new tagline (“Enterprise Transformation”) and a new logo–a cluster of red chevrons.

“The logo conveys what DMI does for its clients: Transformation,” explained DMI in a press release. “The cluster of red chevrons that form the mark can be seen to represent three building blocks—the people, strategies, and technologies DMI combines to transform operations for its clients. Look a little longer, and the mark itself transforms, illustrating how DMI enables its clients to envision and achieve fundamental improvements to enterprise operations that lead to higher performance.”

DMI, an IT solutions and business strategy consulting firm, has posted impressive growth numbers in the last few years. Since 2008, DMI has had a 500 percent revenue growth (revenue was $57.2 million last year) and a 500 percent employee growth. (They started with only 65 employees back in 2008.)

“In 2012, Digital Management will grow beyond its beginnings as a small business,” said Jay Sunny Bajaj, DMI’s President and CEO. “Today, we’re proud to re-introduce Digital Management as DMI: a stronger, more mature, more powerful player in the marketplace — with the proven people, strategies, and technologies that help enterprises transform the way they do business.”

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